John Elway, the Hall of Fame Denver Broncos quarterback, recently made two of his younger kids sign a downloadable contract between parents and teenagers which promotes safe teen driving. Presently, Elway serves as a spokesperson for Allstate Insurance Co.’s teen safe driving campaign.
The Allstate Foundation developed a teen safe driving program in 2005. The program consists of creating teen-informed approaches to raise awareness of the issue. The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation.
The Allstate Safe Teen Driving Campaign focuses on four components:
1. Keep the Drive – a national teen-led driving movement which educates teens about smart driving.
2. Community Outreach – promoting smart driving through key teen influencers, including parents.
3. Thought Leadership and Advocacy – informing public-policy decision-makers about safe teen driving.
4. Public Awareness – creating social marketing and public relations campaigns to raise awareness of teen driving as a public health issue.
The Allstate Safe Teen Driving Program kicks off nationally this week.
For more information about this program, go to www.KeeptheDrive.com
The attorneys at Bachus & Schanker understand the importance of protecting and informing teenagers about the safety of driving. We have long supported the safety of driving and are here to help.
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